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As the successor of the second-generation enterprise that has grown up in 70 years, Qiu Huangle not only inherited the keen business sense of southern Fujian merchants, but also experienced 30 years of rapid development of China’s market economy and further deepening of corporate international learning and cooperation. In the course of his work, he further cultivated his sophisticated enterprise market management thinking.

As an authentic and diligent Shishi man, Qiu Huangle possesses the spirit of dare to do, dare to work, and dare to fight. After adulthood, Qiu Huangle completely entered the work of the enterprise, and saw forwardly that the textile and garment industry is an industry that integrates many industrial chains, including raw materials, weaving, printing and dyeing, finishing, clothing and other links. In the era of competition, it is difficult to adapt to the development and growth of an enterprise by relying on one link or one product alone. He not only uses years of experience in managing weaving, but also uses the combined advantages of weaving and dyeing and finishing to adapt to market needs with a mode of optimizing resources.

Today, Xianghua Group is a comprehensive enterprise integrating weaving, bleaching and dyeing, clothing and trade. It has multiple production lines such as knitting dyeing and finishing, woven dyeing and finishing, and textile continuous pad dyeing. It owns Xinxianghua dyeing and finishing in Shishi City. Development Co., Ltd., Shishi Juxiang Bleaching and Dyeing Co., Ltd., Shishi Jinxiang Bleaching and Dyeing Co., Ltd., Shishi Hengxiang Bleaching and Dyeing Co., Ltd., Shishi Fuda Weaving Industry Co., Ltd., Chaoweidi (Fujian) Clothing Industry Co., Ltd., etc. Subsidiaries. Relying on diversified development methods and combining with each other to create a development model of a complete industrial chain, to create a modern enterprise with market competitiveness and sustainable development.

If an enterprise is to fully enter the international market, integrate into the international market, and compete with established companies such as Europe, America, and Japan, it must have a sharper market insight, a more active way of thinking, and a renewed brand image. He said that in order to be invincible in the tide of the market forever, the only way to learn is to learn. Learning and innovation are the pulse of the times in today's society that is constantly evolving, and the learning and innovation capabilities of enterprises have become one of the greatest advantages for excellence in the 21st century. Therefore, Qiu Huangle attaches great importance to learning, and he is never absent from the learning activities organized by the Youth Chamber of Commerce every month. Not only that, he also actively participates in the study of Tsinghua President Class, so as to save corporate management thinking ability and improve corporate management level.

 "Management brings efficiency, management creates benefit" is the corporate management concept put forward by the second generation of leadership of Xianghua Group. In the process of development, Xianghua Group has promoted the company to win many awards with refined management: it has been listed as a key advanced enterprise in the city. With honorary titles such as "Credit A-level Enterprise" and "AA-level Credit Enterprise", the National Bureau of Statistics has been rated as one of the thousand most growth companies in the manufacturing industry, and the group's "Chaoweidi" brand has been rated as a well-known trademark in Fujian Province.

Facing the opportunities and challenges of the international market, Qiu Huangle and Xianghua Group will adhere to the business philosophy of "professional manufacturing, sustainable development, and continuous creation of value for customers", and will be proactive in product research and development, giving back to the society, and firmly fulfilling the company. Social responsibility, and actively work for the sound development of the entire textile and garment industry. (Shishi Daily)